movie theaters have remained closed since March.) (This has turned out to be a pretty irrelevant threat, since U.S. The conflict started in March, before we had any idea of how long public places like movie theaters would be closed, when Universal released Trolls World Tour onto premium VOD platforms at the same time it had been scheduled to hit theaters.ĪMC took this shortening of the traditional theatrical “window” - the period during which movies play exclusively in theaters - as a direct affront, and announced in retaliation that it would no longer show any Universal films at all. But after a monthslong public spat, the two companies have come to a multiyear agreement that should keep both parties happy - and that signals a seismic change in the way films are distributed.
Universal Pictures was one of the film studios to respond quickly to the COVID-19 pandemic, pushing its movies to premium VOD early and thereby landing itself in hot water with AMC Theatres, the world’s largest movie theater chain.
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